I Wear Lots Of Hats
R&D, experience, interface, and usability explorer, deep in the heart of the fourth industrial revolution. I'm good in visual design, UX design, and product ops roles, and love solving problems that haven't been solved before. I've made AR, VR, games, and mobile app products friendlier, and brought order to chaos. I believe in developing great experiences by improving methodology, and understanding engagement strategy, workflow, front end development, visual communication, interaction design, prototyping, storytelling, branding, testing, and much more. I'm like the Village People of UX.




Worth A Thousand Words
CREATOR: I work hands-on, explaining concepts and art direction with descriptive graphics rather than hand gestures and scribbles. It's much quicker from vision to execution. I'm comfortable with almost any illustration or UI style, color theory, outsourcing, painting, photography, and asset production for development teams.
A poster of mine won inclusion in an Academy of Interactive Arts and Sciences traveling exhibition.
Measures Twice, Cuts Once
DESIGNER: These days markets are sophisticated, and you need a designer to be successful. It's about turning ideas into blueprints. 'Common sense' solutions aren't always the best ones. Design methodologies reduce risk by ensuring products solve real people's problems, and that they're built efficiently rather than impulsively. I live for things like design cycles, taxonomy, experience mapping, engagement loops, and multivariate testing.
Braves the High Seas
CAPTAIN: I've managed teams of artists and developers, and have used outsourcing with my own businesses. When I'm in these kinds of positions, I lead by example and focus on removing obstacles and clarifying goals rather than micromanaging. The clearer the direction, the fewer course corrections needed.
As a lifelong learner, I've completed courses in team leadership, social psychology, user acquisition, product management, business development, finance, design thinking, and more.
Goes To Eleven
MUSICIAN: I was trained in classical piano when I was young, but the sweet little nun who had instructed me for years turned into the devil one day and I swore I'd never go back. Now I write, record, and play everything from guitars to hurdy gurdys (to the delight of my neighbors). Next to visuals, audio design can be the most powerful part of an experience!
A song I covered was published on a national tribute album, and a series of television ads I scored won awards, too.

11
Years Games
10
Years Mobile & VR
50+
Titles Shipped
I Love Startups!
Unlock Critical Early Value: UX design talent can create more immediate value for your company than any other resource you can hire, and the earlier the better. Have you ever asked for directions on a road trip? A couple minutes can save you hours and avoid hazards. I'm experienced in all this and more:
- Usability Testing
- Audience Research
- Concept Validation
- Collateral Materials
- Investment Pitches
- Vaporware Demos
- Naming
- Logo and Identity
- Web presence
- Product Management
- Interaction Design
- User Journeys
People call me creative
How design thinking improved production at Zya Music
Making Augmented Reality for Kids
How design process saves money
2019Mojo Vision
Eye-based UX and UI for smart contact lenses.2018Verizon
RYOT Labs: augmented reality design and R&D for 5G media and advertising SDK.2016NextVR
$115 million virtual reality technology and media developer, and Fast Company's #9 Most Innovative AR/VR Company 20172014UXecutive
UX, Marketing, and Product Design consulting: Crayola AR products, development strategy presentation for new music publishing technology, new construction toy2010Zya Music
Art Director and VP UX at ~$36 Million startup empowering non-musicians to create professional sounding songs. Awarded three design patents2004Activision
Neversoft Entertainment: Interface and UX for the Tony Hawk and Guitar Hero series of video games. A song of mine won inclusion in Guitar Hero, and I won an Academy of Arts & Sciences awardDiscoverWare | Drake International
Shipped 30 cutting edge eLearning titles over 6 years, first as Art Director, then as Marketing ManagerBachelor of Design in Visual Communications
Alberta University of the Arts (Canada): graduated with Distinction and a number of scholarships, grants, and awards
Things I Love
- development workflow from a design core
- retention, monetization, and acquisition
- engagement loops and habit formation
- experience, storytelling, onboarding, scaffolding
- writing, editing, and proofing
- usability and multivariate testing
- social and cognitive psychology
- illustration, photography, visual design
- prototyping, front end development, interface and interaction design
- marketing, branding, pricing and positioning strategy
- personas and content mapping
- creative direction, design leadership